Deciding to hire a content repurposing manager is a huge step as an entrepreneur. There are some key things to consider to ensure you are hiring the right content repurposing manager for your business and yourself. In this post, I’m sharing the best tips to help you find the right content repurposing manager and how you can make the relationship run a little smoother.

A Content Repurposing Manager Can Do What? 

First, it’s important to know who a content repurposing manager is and what they can do. When it comes to your business, a content manager can help you with anything content-related. It all depends on the type of content you want your content manager to help you with and their specialties.

A content manager can help you with many tasks, including repurposing content into different formats, managing content distribution to social media platforms, providing aligned content, transcribing podcasts, and so much more.

How to Find the Right Content Repurposing Manager

• Know what kind of content you need help repurposing

The first and most important step when finding the right content repurposing manager is knowing what type of content you need help repurposing the most. Some entrepreneurs want their podcasts to be repurposed into blogs, while some prefer their video content transformed into bingeable Reels.

This step is important because some content repurposing managers specialize in repurposing only a specific content format, while others can basically repurpose any content into any format.

• Know what’s most important to you

When it comes to hiring a new content repurposing manager, one of the most important steps is to figure out what’s most important to you when it comes to your team. Do you prioritize communication and love someone who brings ideas to the table? Do you want someone who has a quick turnaround time? Asking yourself these key questions will help ensure you are hiring the right content repurposing manager.

Another essential thing to think about is personality. Your content repurposing manager will be working in your business a lot, so you want someone who is also a fit personality-wise.

Related: Three Questions to Ask Before Hiring A Content Manager

• Know the role expectations

The last step to making sure you find the right content repurposing manager is to map out clear guidelines and expectations around their role and the work involved. Most client and content repurposing manager relationships fail if there aren’t clearly laid out expectations and defined roles.

Your content repurposing manager’s goal is to work with you and take those content tasks off your plate that aren’t in your zone of genius (or you just don’t enjoy doing). But, they won’t be able to work effectively if they don’t have clear processes, expectations, and communication from you, especially at the start.

Final Thoughts

Hiring a content repurposing manager is an exciting next step for any entrepreneur, but it can be stressful and overwhelming to make sure you find the right fit. If you’re looking for your perfect fit, download my Service Guide below to learn more about my services and to see if we’d be a good fit to work together!