If you’re thinking about hiring a content manager, you might be wondering how to know you are ready to hire. Especially if you’ve been running your business as a solopreneur, it can be difficult to feel confident hiring the right content manager In this post, I will share some tips and ways that you can know for sure that you are ready to take this next step and hire a content manager for your business.

What is a Content Manager?

Let’s touch on exactly who a content manager is and what they can do for your business. When it comes to your business, a content manager can help you with anything content-related. It all depends on the type of content you want your content manager to help you with, their specialties, and if you are willing to train your content manager.

A content manager can help you with many tasks, including repurposing content into different formats, managing content distribution to social media platforms, providing aligned content, transcribing podcasts, and so much more. You can check out my full list of services right here.

Four Signs that You Are Ready to Hire A Content Manager

  • You are doing things that you don’t enjoy doing.

If you are bogged down and find yourself doing things in your business that you don’t enjoy and don’t want to be doing that are content-related, it’s time to hire a content manager to help take those tasks off your plate. As a CEO, it’s important to focus your time and attention on the business tasks that move the needle forward; leave the rest to your team!

  • You are overwhelmed, overbooked, or feeling stressed out about your content creation.

A good sign that you are ready for a content manager is if you are feeling overwhelmed or stressed out about the content production aspect of your business. A content manager can come in and help you refocus as those tasks are taken care of.

  • Things are falling through the cracks with your business, content, clients, and customers.

As you become busier with the recurring tasks or things you don’t enjoy, it’s expected that things will start to fall through the cracks of your business. If you’re so busy that you are missing out on publishing content regularly, follow-ups, engaging with your customers or clients, or missing out on opportunities, it’s time to hire a content manager to help you.

  • You have the budget for a content manager.

The value of hiring a content manager is not just about what they can do for you but also how much time they can give you back. Your time is money! Hiring a content manager should always be looked at as a business investment, not an extra cost. 


If you’re looking for a content manager, please check out my services page for more information about how we can work together!