Hiring a Content Repurposing Manager can be a great way to expand your business. While they are taking care of your business’s content management and repurposing aspect, you can focus on your clients and other money-making tasks.

However, don’t jump into the discovery call process without first asking yourself these questions:

Question #1: What kind of person do I want to hire?

This is the most important question. Skills can always be learned, but attitude and personality take months or even years to change. You don’t want to get stuck working with a person with whom you don’t vibe well.

You can scroll through their Instagram feed and watch their IG Stories to get a glimpse of what someone is like. Of course, we won’t know for sure how someone really is until we actually start working with them, but this gives you an idea of who they are.

Other things to consider:

  • Do you want someone who is just starting out as a Content Repurposing Manager so you can train them in the way you like things done? Or would you rather hire someone with experience who can just run with a job until it’s complete?
  • Do you want someone living in the same timezone as you, or is their location unimportant?
  • Do you want a full-time Content Repurposing Manager who only works for you or a freelancer with different clients?

Question #2: Can I afford a Content Repurposing Manager?

Look at your finances and realistically determine a budget for hiring a Content Repurposing Manager and stick to it. Most service providers also work for a minimum of a three-month contract, so make sure that you have enough budget for it.

Question #3: Do I have enough content to repurpose?

A good rule of thumb is that you should have at least three months’ worth of consistent content so that your Content Manager can successfully repurpose it.

You must also be willing to stick to creating your domino content (main piece of content like blogs, videos, and podcasts) so that your Content Repurposing Manager won’t run out of content to work on.

Just as you want to find a skilled team member, they also want assurance that you, as the client, are serious about their business and will forward content regularly.

Once you have clarity over these questions, you’re ready to hire a Content Repurposing Manager!


So what do you think? Are you ready to hire a Content Manager? If so, please check out my services page for more information about my packages and rates!